Case study
Breaking news with the statesman.
This case study, which traces the Austin Stateman’s use of Twitter to cover the plane crash in Austin last February, is the best practical exploration of breaking news on Twitter that I’ve yet seen. The post, by Steve Buttry, is detailed and accessible, and it’s a must-read if you do this for a living (or aspire to).
Most of all, I love the crispness of this summary from Statesman social media editor Robert Quigley, by way of Buttry:
Note that the case study isn’t brand-new; Buttry posted it back in February and I’m just discovering it now. It’s no less relevant today than it was a few months ago, though.
Taken from: http://media.twitter.com/tag/case-studies
Most of all, I love the crispness of this summary from Statesman social media editor Robert Quigley, by way of Buttry:
It’s an unwritten strategy, but I’ve been doing this for quite a while (I’ve been tweeting as the @statesman since June 2008). My goal: Get the news out quickly and accurately, respond to the public and gather news. In a breaking news situation, rumors run rampant on Twitter. I use my background as an editor and a journalist to carefully but quickly get facts out there as we verify them. I also am not afraid to ask for help from the community. I sent a tweet early in the day asking witnesses to call one of our reporters. He received several great calls that ended up running in blogs and in print. I also sent out a tweet asking for Twitpics. Again, we got a great response. We put them in a gallery, I tweeted the link to the gallery and thanked those who contributed. I always try to thank people when they go out of the way to help us.Sounds good to me.
Note that the case study isn’t brand-new; Buttry posted it back in February and I’m just discovering it now. It’s no less relevant today than it was a few months ago, though.
Taken from: http://media.twitter.com/tag/case-studies
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